A VC in Vacationland

What bothers me about a lot of start ups is that they do not have the creds.

So many people approach me with a great idea, but no one in the world knows these guys.

Then I suggest they get credentials–like someone who has done this before or someone who is well known in the industry to be on their board.

They blanch.  How could you not think this is the greatest thing since kimchi?  Where is your vision?  You are  VC after all…how could you do this to me.

The answer is–very easily.

Get over your ego for starters.  It may be the greatest thing since kimchi, but who the hell understands this?

Perhaps only a very few people….

I reiterate…please find a guru who has the creds and can help you explain this to the world.

Not next week, please.

Today.