A recent Blog of mine focused on how entrepreneurs often fail to provide the right market context for their proposed business. My point was that saying your idea was different than anything else in the world was not a selling point because investors and customers could not easily relate to the idea without relevant context. I suggested that your pitch revolve around your idea being "just like a successful company, only different"
OLX, Inc., a craigslist clone that focuses on free classified on-line ads in markets outside North America (where craigslist does not have a real presence) has just raised $13.5 million in second round funding from VC heavyweights General Catalyst Partners, Bessemer Venture Partners, Founders Fund and DN Capital.
Who says copycats don't succeed?
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