A VC in Vacationland

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So you are a struggling entrepreneur, with a great product, but cannot afford a PR firm to help you search out opportunities to get your ideas in front of target audiences.  In the past, it would be up to you to get in touch with industry and trade publications, seeking to speak with anyone who might be interested in your company's story.  It was not a very effective or time efficient process by any standards.

Peter Shankman's Help a Reporter Out may be a useful tool to automate some of that process.  If you sign up for the free service, you will receive two or three emails a day containing twenty or so reporter's questions about most anything under the sun.  You read through them and decide whether you can add any insights to the topic and send off an email to the reporter.  If they are interested in what you have to say, they usually get back to you and set up a time to talk.

As Peter mentions in his web site, there is only one rule.  Do not waste a reporter's time with irrelevant stuff.  Other than that, give it a try.  It's free and who knows who will end up reading about your great new solutions to the world's problems?