A VC in Vacationland

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Videos are a great selling tool–as in a picture(or video) is worth a thousand words.  But few start ups use videos to explain their solutions, to train clients on their solution, or to market to potential customers.

One of the start ups I advise, GSGTelco, which provides software and outsourcing services to manage wireless and wireline phone billing for customers, makes a very effective use of video technology.  Production of one of their videos takes less than a day and is all done with inexpensive on-line video development tools.

GSGTelco uses Camtasia Studios software for their video production.  You can view a 2 minute video they recently made on their newest wireless lifecycle management product here. There are many other software products for video production you can also evaluate, such as wistia or read the reviews on Google.

Videos can market/sell/train 24/7, 365 days a year.  They can be at that meeting where you cannot be. They give start ups the ability to stretch scarce marketing, training and sales resources. Why not give them a try?

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