Illustration depicting thought.Image via Wikipedia

 Bill
Warner, Avid founder and long time innovation activist has recently
published a
manifesto on his blog setting the bar for the VC community. Declaring that we
have too many singles and doubles, and not enough home runs, Bill is proposing
we adopt a new nomenclature in our innovation economy. Here is Bill Warner’s
proposed scorecard:

Single

Any growing company that is selling
a successful product. This would mean any company that successfully reaches the
market and serves a growing need. Essentially, you’re on base once you show
that more and more people need your product.

Double

Any growing company with sales over
$10M.

Triple

Any growing company with sales over
$100M. Local or distant leadership. Note: huge acquisitions by distant
companies will still be considered a triple due to loss of local leadership.

Home Run

>$1B market cap. Local leadership.

Grand Slam

>$10B market cap. Dominates its
market; fast market growth. Local leadership.

Bill followed his scorecard
manifesto with some practical suggestions on how to improve the score in
this playbook.

I like Bill's thought process on this one.  Too often, everyone sets their sights too low and looks for the quick exit.  If you have good ideas, the right leadership and a well structured company, why not think big?

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