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 Mobile information service Global Traffic Network(NASDAQ: GNET) has announced the launch of real-time traffic information alerts.

Called the Mobile Traffic Network (MTN), the system is being launched in Kansas City and identifies accidents and delays and pushes audio traffic alerts automatically to drivers before they reach an accident.

The alerts are automatically pushed to the phone and do not require the driver to answer or interact with the phone in any way.

Using real time data to better manage supply chains will drive the next revolution in technology enabled planning and execution software.  The more data "generators", the more pressure to develop the software to analyze the emerging emerging information and optimize solutions based on the new data. Supply chain software providers now need to step up and begin to offer solutions that allow companies to rapidly adapt supply chain to fast changing in-transit situations.