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Managing Start-Ups: Naming by Cloud

August 20, 2011

You need a name for your business?

 One iPhone developer put the task of naming his e-reader out to the crowd through Amazon’s Mechanical Turk, and $27.50 and 500 responses later came up with the name iReadFast.

That’s even cheaper than the Silicon Valley tradition of getting a few friends together with a few cases of beer before godaddy.com crushes your dreams.

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