A VC in Vacationland

According to the Boston Business Journal, Weft, a startup which aims to become a
"Waze for cargo" and has one of its co-founders in the Boston area,
will be among those presenting at TechCrunch Disrupt's hardware alley in San
Francisco on Wednesday.

The company is building hardware sensors and software platform
that aim to reduce costs and improve delivery times for the shipping of goods
around the world.

Company co-founder Lee Wright is based in Marlborough, Mass.,
while the other co-founder Marc Held, is located in San Francisco. Held, who
formerly co-founded Boston startup Zazu, will be presenting at TechCrunch
Disrupt. Wright previously was VP of marketing for CoreStreet in Cambridge.

In an email, Wright described the company's offering:

Weft
sensors track containers, crates, cartons, and coolers and report location and
environmental conditions in near-real time. The platform, which supports both
Weft sensors and those from other companies, integrates with ERP and CRM
systems. Predictive analytics alert shippers to potential delays and recommend
alternatives based on information from all of the shippers and cargo using the
Weft platform. (Think Waze for cargo.)

Weft is currently finalizing a reseller agreement with Abu Dhabi
telecom provider Etisalat, Wright said.

There is a "good chance" the startup will end up
opening an office in Cambridge, with Held returning to the Boston area, Wright
said. However, the company is in talks with investors in both Boston and San
Francisco, and the decision on where to open the office will be based in part
which investors take part in the first round, he said.