A VC in Vacationland

According to American Shipper,    Targeting small shippers who don’t necessarily move a lot of freight, the new Website OneMorePallet.com is taking a Priceline approach to truck freight costs.
   The Website boasts a "name-your-price" payment option that then matches shippers with truckers who have available capacity and are looking for cargo. Company officials said the new Website ultimately saves shippers time usually spent on searching for carriers and will ultimately result in a monetary savings as well. Finally, the Web searches can supposedly match up shippers with prospective carriers in less than 10 seconds.
   Due to the arrangement between the Website and carriers, companies can only ship simple loads through the site. Loads that are hazardous, require refrigeration, or are not palletized are not allowed.
   Prospective shippers provide OneMorePallett with basic cargo details and the source and destination, agreeing the cargo will be ready to go when a match is made and the shipper will accept delivery in 14 days or less. Payment is made upfront with a credit card, with a “small” transaction fee going to OneMorePallet.  
   “Our savvy trucking companies would rather ship your freight for a discount then ship air for no profit at all. OneMorePallet’s sophisticated shipping software aggregates empty truck space all over the country — you get great rates, and trucking companies increase their profits. It's a win-win,” according to the Website.
   Less-than-truckload carriers benefit from the service arrangement as well, as the Website pledges to easily fill excess capacity and find new customers without additional sales staff. According to OneMorePallet, the service only uses “top-of-the-line” freight carriers who are fully licensed by the U.S. Federal Motor Carrier Safety Administration.
   “Small shippers’ small volume prevents them from negotiating favorable shipping rates like the big boys. OneMorePallet.com levels the playing field," founder Bill Cunningham said in a statement. “Most small business shipping departments have little time to find qualified shippers, and negotiate low pricing. We have democratized the small business shipping community by creating name-your-price shipping."