Image representing Anaqua as depicted in Crunc...Image by None via CrunchBase

Entrepreneurs ought to start organizing their IP and patents early in their life. But according to Venture Beat, managing intellectual property can be a time-consuming process, especially for major enterprises with thousands of inventions, patents, and trademarks. That’s why companies like Microsoft, Ford, and Coca-Cola turn to Anaqua for help.

Anaqua, which just announced a $25 million investment from Bessemer Venture Partners, makes software that helps global enterprises file, manage, and protect their intellectual property. It sells the software-as-a-service (in the cloud) to more than 20,000 users, who use Anaqua to manage more than $500 billion in intellectual assets, according to the company.

“It’s always been challenging for businesses to manage IP and trademarks. But these days, it’s a strategic advantage to manage them well,” said Bob Goodman, a partner at BVP who will join Anaqua’s board of directors.

Anaqua’s software facilitates the patent management, filing, renewal, and monetization process.

In July, Anaqua received a “significant investment” from Insight Venture Partners, which AllThingsD pegs at $100 million. The company is based in Boston, Massachusetts with offices in London, UK and Pau, France.

Bessemer Venture Partners manages $4 billion and has invested in companies like LinkedIn, Yelp, Skype, Pinterest, and Box.

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