A VC in Vacationland

Image by None via CrunchBase

According to Xconomy, Boston-based Yesware, which makes e-mail software for
salespeople, has raised $13.5 million in a bid to accelerate its
growth.

Battery Ventures led the
investment, which also featured Yesware’s existing backers: Google Ventures,
Foundry Group, Golden Venture Partners, and IDG Ventures. With the new cash,
Yesware has raised a total of $18.5 million in venture investments.

In a blog post today, CEO
Matthew Bellows says he was looking for investors who could help the startup
eventually become a public company. As for immediate plans, Bellows says the
details of Yesware’s growth will be revealed “in the coming months and years.”

Yesware’s product is an e-mail plugin that helps salespeople
keep on top of who is reading and responding to their messages. Users also can
collaborate with their co-workers and share e-mail templates.

The company now has more than 30 employees and some 300,000
users.

In a press release, Battery’s Neeraj Agrawal says the firm
thinks sales software could follow the example of “marketing automation”
software, which has spawned a new class of high-growth startups over the past
few years.

“At Battery, we saw similar innovation in the field of marketing
automation and invested in successful companies like Marketo and ExactTarget as
a result—we believe sales-effectiveness will experience the same disruptive
adoption curve,” he says.