I get asked this question a lot. 

Here's a short list

  • They keep their promises–like taking their prorata and/or leading subsequent rounds
  • They provide strategic value–introductions to other investors, potential clients and channel partners
  • They keep their nose out of the operational side of your business–they focus on helping you define the right strategy for making your business successful
  • They are not greedy–no one cent warrants in the funding rounds or 3X preferences
  • They stay involved–available when needed, willing to dig in and help if necessary, always respectful of your time (no daily updates!)

It's tough providing this kind of assistance across a broad portfolio of investments, but the good ones manage. Don't be afraid to ask when interviewing investors about their philosophy of engagement.

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