A VC in Vacationland
Seeking the next gen supply chain technology breakthroughs
recent posts
- The Role of Generative AI in Supply Chain Investment Strategies
- AI’s Impact on Supply Chain Investment Strategies
- The ‘New Normal’ is now the ‘No Normal’ in Supply Chains
- SRR—Sustainability, Resilience, Risk Management: The Latest Supply Chain Buzzwords & Investment Opportunities
- 3PLs–Investing in the Next Generation of Outsourced Supply Chain Solutions
about
Category: Managing start-ups
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In my previous four Blogs on start up marketing, The Basics, Capabilities & Technology, Content Development and Content Placement, we covered the fundamentals of developing a world-class marketing program for your start up. It occurred to me after I finished the last installment, and promised you that it was the last for a while on…
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In my previous three Blogs on start up marketing, The Basics, Capabilities & Technology and Content Development, we covered the fundamentals of developing a world-class marketing program for your start up. In our final (for the moment) installment, we will examine how can you best manage messaging to ensure you are reach the broadest relevant…
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In my two previous posts on start up marketing, The Basics and Capabilities & Technologies, I examined the fundamentals of developing a successful marketing initiative for your new (or established) company. Developing value-creating content for professionals who may be interested in your products and services is just as critical as having the right technologies and…
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Last week, we covered the basic marketing strategies for a start up company. This week we will focus on the primary capabilities and technologies you will need to successfully implement the strategy in your company. There are six key capabilities behind a successful start up program: Clean Lead Database–most companies, no matter how small, have…
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If you are a software start up trying to get market attention these days, you know that the process is difficult. Analysts give you a few minutes and perhaps a few lines in an article, press releases go unnoticed, blog buzz is hard to get and harder to manage, mailings have no results, speeches yield…
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vator.tv, which we highlighted as an interesting entrepreneurial tool a few weeks ago, has started a new series on how to be an entrepreneur. It consists of videos of successful entrepreneurs speaking about how they survived the process of developing a successful company. In one episode, Brake Krikorian, the initially defamed founder of the now…
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Psst…want to avoid getting hosed by my fellow VC’s? try Venture Hacks. Psst again…want to check out if your potential investors are nice guys? The Funded.com is the web site for you. For years, the angel and venture capital communities operated as their own club, with a firm set of rules that started with the…
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Just the opposite is often true in startups. Entrepreneurs should embrace paranoia. It’s the juice that fuels the creativity engine. It can also be a serious mental disease in some people and I am not trying to make fun of those afflicted by it. As Andy Grove often stated, paranoia is good in business. They…
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Most start ups, sometime in their early strategy discussions, say that they are going to sell their products to the potential client CEO’s or other C-level executives. The arguments are compelling–C-level executives run the ship, control all the budget decisions and can make underlings do what they want. Sometimes, their story does get the attention…
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IP stands for Intellectual Property. Intellectual property is also an important "Insurance Policy"(another form of IP) for startups. I have seen numerous startups who do a good job initially of protecting their IP, but then do not follow through and continue to protect new developments. This can come back to haunt you when you go…
A VC in Vacationland 