A VC in Vacationland
Seeking the next gen supply chain technology breakthroughs
recent posts
- The Role of Generative AI in Supply Chain Investment Strategies
- AI’s Impact on Supply Chain Investment Strategies
- The ‘New Normal’ is now the ‘No Normal’ in Supply Chains
- SRR—Sustainability, Resilience, Risk Management: The Latest Supply Chain Buzzwords & Investment Opportunities
- 3PLs–Investing in the Next Generation of Outsourced Supply Chain Solutions
about
Category: Marketing & Sales Strategy
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Image by None via CrunchBase According to Xconomy, Boston-based Yesware, which makes e-mail software for salespeople, has raised $13.5 million in a bid to accelerate its growth. Battery Ventures led the investment, which also featured Yesware’s existing backers: Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures. With the new cash, Yesware has raised…
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Image by Thomas Hawk via Flickr I admit to being a bit skeptical, even after a second reading, of the Viral Loop marketing strategy as some universal rule for start up marketing. Adam Penenberg's best seller on the subject certainly has a lot of compelling stories about the "to use it, you have to spread…
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Image via Wikipedia My only question is why it took so long to debunk the ideas that companies should focus on maximizing shareholder value? In a recent Financial Times interview, Paul Polman, CEO of Unilever, made sure that the markets and his employees know that Unilever's first priority was the satisfaction of their customers, not shareholders. He…
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One of the major challenges entrepreneurs face is selling their solutions. Mo Bunnell has summarized the key steps quite nicely in the March 2010 edition of Consulting Magazine. You can find his thoughts, No More Death by PowerPoint: Keys to Sales Success here.
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Image via CrunchBase No, I don't really Twitter. A few tweets a month. Perhaps more someday when I figure out what I want to say. I tend to be a late adopter of social networking unless it involves my family. But Twitter for business got me thinking about whether this phenomena will translate, like IM, cell phones…
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Image via Wikipedia One of the big problems companies have, especially start ups, is distinguishing themselves in the marketplace. For example, how can you best communicate the impact your technology can have in creating higher ROI and revenues for buyers? If you do not succeed here, you can have the best technology in the world and…
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Image via Wikipedia OK, I know a lot people think that Howard Lerman, founder of Yext is a jerk, did not invent anything, will fail, or, if you prefer add your criticism in Comments below. But hey, the guy just raised $25 million from some pretty smart VCs, including IVP (a Twitter investor–but please save…
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Image via CrunchBase Designer clothing and accessories move through some of the most complex and expensive (read: not so green, either) sales and supply chain channels in the world. Made in Asia or other third-world countries, shipped to European, Asian or North American distribution facilities and then sold through in-store or stand-alone boutiques, fashion products…
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Image via Wikipedia One of the big problems many start ups face is developing quality marketing collateral. At best, they may have a pretty good website, perhaps a brochure or two and, oh yea, numerous PowerPoint presentations. The problem is that the founders are not always able to do a live presentation or webinar for…
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Image via CrunchBase One of the biggest problems start-ups have is finding enough resources to do a lot of mundane tasks, especially around marketing and sales development. A new service may provide some inexpensive options to help build marketing collateral, sales opportunities and mailing lists in a time and cash strapped environment. Bellevue, WA-based Smartsheet,…
A VC in Vacationland 