A VC in Vacationland
Seeking the next gen supply chain technology breakthroughs
recent posts
- The Role of Generative AI in Supply Chain Investment Strategies
- AI’s Impact on Supply Chain Investment Strategies
- The ‘New Normal’ is now the ‘No Normal’ in Supply Chains
- SRR—Sustainability, Resilience, Risk Management: The Latest Supply Chain Buzzwords & Investment Opportunities
- 3PLs–Investing in the Next Generation of Outsourced Supply Chain Solutions
about
Category: Marketing & Sales Strategy
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Image via CrunchBase Garth Moulton, co-founder of Jigsaw has written a couple of interesting Blogs (part one and part two) around how to hire inside sales people. This is a particularly important topic for SAAS companies seeking to penetrate the low-end/mid-market without hiring expensive outside sales resources. Check them out…. http://static.zemanta.com/readside/loader.js
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Image by suzukik via FlickrGoogle Analytics Blowup Likely By End Of Summer A web analytics train wreck is expected later this year, when an old version of Google Analytics—still being used by a huge number of web sites—gets phased out, according to a report issued Wednesday (April 8) from Pingdom. The report was a survey…
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I often get asked which providers my companies use for their web-enabled selling, marketing, demos, training, etc. with customers or prospects. Here's the short list of the ones we have found to be the best: Small Session Desktop Sharing–want to do one click, screen sharing within up to 100 people? Inexpensively and easy to use? …
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Image via Wikipedia Jigsaw Data Corporation has a developed a unique company contact database offering, one that is continuously updated and enhanced by their current customer base. Jigsaw grows their product offering by sharing and trading their existing records for client and potential client contact databases. In early 2004, Jigsaw started with less than 100,000…
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Image via Wikipedia A major issue facing web-enabled software start-ups is whether to target users or sellers as the primary source of revenue. Well, the gods have spoken to Google on this issue. It's the users, stupid. Google has shut down its expensive ($200+ million investment) adventure into aggregating unsold radio and newspaper ad inventory…
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"If I had asked people what they wanted, they would have said faster horses"Image via Wikipedia ——Henry Ford A few weeks ago, I Blogged about companies having to re-tune marketing for the our "new" (and recessionary) economy. Entrepreneurs also increasingly are asking me how best to understand whether the market wants their products, before they spend a lot…
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Image via Wikipedia So you are a struggling entrepreneur, with a great product, but cannot afford a PR firm to help you search out opportunities to get your ideas in front of target audiences. In the past, it would be up to you to get in touch with industry and trade publications, seeking to speak…
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Image by static416via Flickr Entrepreneurs anguish over naming their company. Rightly so. A good, basic name that describes the product can be a real help in attracting customers. My daughter-in-law, for example, named her reusable drink sticker company clinQs, as in clinking glasses together. The name is easy to remember, relates to the product and the…
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Image via Wikipedia So you all of a sudden realized that your sales pipeline has dried up? That is clear from the hundreds of "new" emails I am getting every day from people I do business with. Forget about it. You are just irritating me. I do not care if everyone else has stopped buying…
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Early customers often have strong emotional connections to start ups. After all, they bought the unproven software from a tiny company with shaky finances, sometimes putting their own careers on the line to convince senior executives that already purchased SAP or Oracle suites could not solve the same problem. They took a lot of risks…
A VC in Vacationland 