A VC in Vacationland
Seeking the next gen supply chain technology breakthroughs
recent posts
- The Role of Generative AI in Supply Chain Investment Strategies
- AI’s Impact on Supply Chain Investment Strategies
- The ‘New Normal’ is now the ‘No Normal’ in Supply Chains
- SRR—Sustainability, Resilience, Risk Management: The Latest Supply Chain Buzzwords & Investment Opportunities
- 3PLs–Investing in the Next Generation of Outsourced Supply Chain Solutions
about
Category: Marketing & Sales Strategy
-
Let’s start with a multiple choice question. The real-time data revolution is: a) already here, or b) right around the corner, or c) will not happen for a long time. Which is right? Are they perhaps all right? Predictions of a major revolution in supply chain management due to the availability of real-time data have…
-
In my previous four Blogs on start up marketing, The Basics, Capabilities & Technology, Content Development and Content Placement, we covered the fundamentals of developing a world-class marketing program for your start up. It occurred to me after I finished the last installment, and promised you that it was the last for a while on…
-
In my previous three Blogs on start up marketing, The Basics, Capabilities & Technology and Content Development, we covered the fundamentals of developing a world-class marketing program for your start up. In our final (for the moment) installment, we will examine how can you best manage messaging to ensure you are reach the broadest relevant…
-
In my two previous posts on start up marketing, The Basics and Capabilities & Technologies, I examined the fundamentals of developing a successful marketing initiative for your new (or established) company. Developing value-creating content for professionals who may be interested in your products and services is just as critical as having the right technologies and…
-
Last week, we covered the basic marketing strategies for a start up company. This week we will focus on the primary capabilities and technologies you will need to successfully implement the strategy in your company. There are six key capabilities behind a successful start up program: Clean Lead Database–most companies, no matter how small, have…
-
If you are a software start up trying to get market attention these days, you know that the process is difficult. Analysts give you a few minutes and perhaps a few lines in an article, press releases go unnoticed, blog buzz is hard to get and harder to manage, mailings have no results, speeches yield…
-
Most start ups, sometime in their early strategy discussions, say that they are going to sell their products to the potential client CEO’s or other C-level executives. The arguments are compelling–C-level executives run the ship, control all the budget decisions and can make underlings do what they want. Sometimes, their story does get the attention…
-
For those of you who are interested in my collective thoughts on how to sell a technology project inside your company, or how to coach your customers on selling a technology project, see ( The Perfect Pitch: How to Succeed in Selling and Doing Technology Initiatives). I have added the article to the News &…
-
No, LARTE is not the latest Starbuck’s drink…but more on that later. Location Aware Real Time Enterprises (coined LARTE by the TechBlog cognoscenti) refer to companies who use GPS, RFID, wireless, among other technologies as an integral component of their business models. Think of FedEx and UPS who use these technologies to optimize pick up…
-
One of my good friends, and CEO of SpringLake Technologies (a Supply Chain Ventures Fund I company), Stephen D’Angelo, has just published a piece worth reading by every entrepreneur, "How to Hire More "A’s" in Your Sales Organization". This area is a blind spot for many CEO’s and their Boards. Conventional wisdom holds that a…
A VC in Vacationland 