Category: Marketing & Sales Strategy

  • Does your potential customer think with their head, their heart or their gut? I was reminded of this very useful piece of consulting lore recently.  I guess it had become so ingrained in me that I never thought of it any more, putting it in action automatically. The story is as follows: people generally think…

  • Well, I already have posts on supply chain innovators, so why not marketing and sales innovators as well?  Are prosumers the next big trend in marketing and supply chain business model?  Prosumers are not exactly a new concept, with origins of the term stretching back to Horace Mann and his speech On Education and the…