A VC in Vacationland
Seeking the next gen supply chain technology breakthroughs
recent posts
- The Role of Generative AI in Supply Chain Investment Strategies
- AI’s Impact on Supply Chain Investment Strategies
- The ‘New Normal’ is now the ‘No Normal’ in Supply Chains
- SRR—Sustainability, Resilience, Risk Management: The Latest Supply Chain Buzzwords & Investment Opportunities
- 3PLs–Investing in the Next Generation of Outsourced Supply Chain Solutions
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Category: Marketing & Sales Strategy
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Does your potential customer think with their head, their heart or their gut? I was reminded of this very useful piece of consulting lore recently. I guess it had become so ingrained in me that I never thought of it any more, putting it in action automatically. The story is as follows: people generally think…
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Well, I already have posts on supply chain innovators, so why not marketing and sales innovators as well? Are prosumers the next big trend in marketing and supply chain business model? Prosumers are not exactly a new concept, with origins of the term stretching back to Horace Mann and his speech On Education and the…